Strengthen your corporate brand with Brand Armour
Your company’s Brand Armour is a connected set of parts that work together to protect you in a competitive and demanding world.
Your brand and communications are always being tested, even more so during times of transformation. Sometimes they need to change, sometimes certain elements simply need to work harder or ‘flex’ to give them more longevity.
The strength of your brand ensures you cut through and the substance and consistency of communication make you believable.
When optimised, your Brand Armour defends you against challenges, enables you to achieve your ambitions and maximises business performance.
A full Brand Armour Audit assesses your company – and a competitor of your choice – in six areas of branding and communications:
Purpose
The primary role and driving motivation of the business
Messaging
The way an organisation communicates its vision, mission and strategy
Identity
The visual representation of an organisation’s brand
Authenticity
The extent to which an organisation comes across as believable and trustworthy
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Consistency
A joined-up visual identity and connected set of messages
Engagement
Opportunities for audiences to interact with the organisation's brand
We use these to assess your company’s performance and to determine a score. We use this methodology for effective immersion in all our new clients and for diagnosis of their challenges.
The report we will share with you will include both short-term and long-term recommendations.
Interested?
Which of these six areas need to work harder for your company or no longer reflect your company’s status and ambitions?
Contact Katriina Cooper, Senior Brand Strategist, for a complimentary assessment focusing on two of the six Brand Armour areas.
