The Brand Armour audit. Well worth trying for size.

In business, not only is everything connected, but it is also always changing – and faster than ever.  Which is why some well-structured, meaningful insights into the effectiveness of communications are always welcome.  

Perhaps interesting changes are going on in your organisation, or strategic developments are taking shape under new leadership. Maybe your company is in the news or there's a hot topic in the media and your competitors are getting high profile coverage. Are competitors and peers being challenged on issues that also keep you awake at night? Is there new regulation in the pipeline that’s going to affect you?

It is in this context of constant change that we have launched our Brand Armour audit.

Introducing Brand Armour

‍The Brand Armour audit helps companies understand the strength of their corporate brand at a particular moment – it tests the key areas, identifies any vulnerabilities, and assesses how seamlessly the working parts join up.

What you get in one straightforward, concise report is a snapshot of your company's performance across Purpose, Messaging, Identity, Authenticity, Consistency, and Engagement. Each is defined by a set of key criteria which is used to determine a score.  

You will be able to identify which areas are performing stronger than others and where to focus your communications efforts in order to better project – and protect – your brand and defend reputation. ‍

Your complimentary assessment

As part of our Brand Armour launch, we are offering companies the opportunity to choose two areas they feel will benefit from the audit. They can also request to be benchmarked against a competitor of their choice. We will conduct a complimentary assessment, together with a consultation to showcase our findings.

And, when it comes to the full Brand Armour audit, all six areas will be assessed as well as additional competitor brands, giving you an in-depth benchmark of the strength of your communications relative to theirs.

Sophie-Marie Steenkamp, Invicomm's founder, says:

“The Brand Armour audit is a great way to assess the strengths and weaknesses of your corporate brand. It's robust, but easy to engage in. It's quick, but has important long-term implications. Clients are successfully using it to assess their brand's fitness and get some much-needed clarity on where they are.”

Find out more and book your complimentary assessment here.